Tag Archives: artfire shop design

Choosing my New Look – Part 2 – Museums

How about art museums?  I ramdomly chose a few museums from a random article (how’s that for scientific?)

Here too, there were neutral backgrounds with bright splashes of attention getting color.

Random Museums

Metropolitan Museum of Art Glacier blue background, white nav box, Chestnut Brown and Black font

Smithsonian Background gray – green tint? Lots of bright pictures, blue nav tabs with white font.  Some Blue nav fonts also.

MoMa – Museum of Modern Art – white background, black navigation font, changing blocks with info – bright colors, with a orange sign in bar at the bottom.

The British Museum –  White background, black nav bar with white font.  Multi-column info area in center, white with black font – looks like a newspaper

Louvre – – White background, with peach fade to gray info area, black and brown fonts.

Vatican Museum – White background, Orange and deep red font

Well, it seems like the thing to do is design something very neutral.  That makes sense, since I wouldn’t want to detract from my glass items anyway.  Here’s where I want to argue with myself.  I want business cards with color – preferable matching my ArtFire and Etsy shops, but I don’t want a bunch of beads scattered about.

I decided to make a gradient, with just one set of beads.  It turned out much more colorful than I intended.  The orange was supposed to be muted!  Because the banner was so bright, I ended up setting the background of that to a brighter orange.  I think I still have work to do!

Header for Spawn of Flame Artfire Shop


Choosing my New Look – Part 1 – Luxury Brands

Recently, ArtFire made the announcement that it was going to be changing the look of everybody’s shops.  As a part of this, we would need to develop a new header with a different size.  In addition, we had control over more of the colors in the shop than in the past.

I thought that this would be a good time to do some research to help me decide on the color scheme to use.  Currently, I have different colors in my different shops – not such a good idea for branding, right?

I got the idea to look at luxury brands and see what colors they use (because my beads are luxury brand, of course…) I found an article at Forbes that listed the top luxury brands.

Luxury Brands Websites

Luxury Brands Websites

#1 Louis Vuitton / White background
#2 Hermès / White background, grayish font, orange logo
#3 Gucci Brown wood panel at bottom, gold band, images, gold lettering
#4 Chanel / Black and White with grayscale images
#5 Rolex / Black background, white lettering
#6 Hennessy / Black background, black to neutral brown side panel, gold and white lettering
#7 Cartier / Black background, white nav bar, neutral brown/gray font, splash band of deep red.
8 Moët & Chandon / Black background, gray t0 black splash band, gold and soft white lettering
9 Fendi / Steel gray/blue background, black nav bar, white lettering
10 Prada , a background image of a runway show area, popups of mostly black with white lettering.

OK.  I see the pattern – very little color to distract from the products.

But!! I’m an artist!  I want color!!  What to do??!!

Tomorrow, I’ll show you where else I looked.